Articles By This Author
Seven Essential Reasons Your Business Needs a Digital Strategy
In today’s rapidly evolving marketplace, a comprehensive digital strategy is no longer optional; it’s a foundational element of sustainable business growth. As a Chief Digital Officer (CDO) and Chief Artificial Intelligence Officer (CAIO), I’ve seen firsthand how companies that lack a clear digital roadmap struggle to remain competitive in an increasingly complex and connected world. […]
Why Digital Transformations Often Fail: Key Challenges and How to Overcome Them
In a world of rapid technological change, digital transformation is a necessary step for companies aiming to stay competitive and relevant. However, many organizations face significant challenges in executing digital initiatives. Statistics show that over 70% of digital transformations fail to meet their intended goals. As an expert in this field, I will explore the […]
Marketing and Communications in the Age of Artificial Intelligence
Artificial intelligence (AI) is no longer the future—it is the present, and its impact on marketing and communications in 2024 is deeper than we could have imagined just a few years ago. AI has become a cornerstone of modern marketing strategies, transforming not only how brands communicate with consumers but also the entire ecosystem in […]
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